Icon: The Essence of Việt Nam brand name. — Photo sopro.vn

In February 2014, with the technique support of European Union to the project  EU – ESRT, the three provinces have signed an agreement on  tourism development co-operation. The result was the approvement of the logo, the brand identification icon of three provinces, and also the tourism website The Essence of Việt Nam and www.theessenceofvietnam.vn.

The ceremony to announce the logo, held last Friday at Hà Nội’s Trade Union Hotel, received authorities and representatives from many prestigious hotels and resorts from the three provinces.

Nguyễn Thị Thanh Hương, deputy chairman of Việt Nam National Administration of Tourism, said she hoped this would help unlock Việt Nam’s great tourism potential.

“The brand navigates the destination as a quintessence of Việt Nam, where tourists can explore the culture, seaside and best food experience. An open heart of 4 colour--orange, blue, green and red--symbolises regional main products like culture, sea, nature and food. It demonstrates the regional travelling potential,” Hương said. —  VNS